The 2024 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2024 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
At Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Suburban Subaru dedicated locally to the Love Promise?
Suburban Subaru's Love Promise begins with how we treat our employees, our customers and extends in to our community. We are privileged to offer wonderful products at an exceptional value. The strength of our business is based on our employees and the services we offer our customers and our community. The strength of our community depends on all of us, contributing to our ability. We are proud to serve.
Fidelco Guide Dog Foundation
Friends of Hockanum River
United States Military Academy, Porter and Chester Institute, Howell Cheney Tech High School, Lincoln Technical Institute
Unico Foundation - Manchester, Manchester & Vernon Lions Club, Vernon Town Fireworks, Vernon Memorial Day Parade, Vernon Toys for Tikes
Windham Hospital, Harrington Healthcare
Love Promise Stories from Suburban Subaru
Subaru and Suburban Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Fishing Derby - Mike E
Dear Suburban Subaru Team, I just wanted to say how grateful we are for the fantastic fishing derby you organized this past Sunday at the Hockanum River. My children and I had an absolute blast! It is lovely to see how committed Suburban Subaru is to giving back to the community. Putting on an event for kids was so fun! We loved seeing our children's and everyone else's excitement as they reeled in their fish. It was priceless. What a great idea to partner with local vendors to add to the experience. Who doesn't love a donut and coffee in the morning to get started and ice cream and chips for lunch? Your attention to every detail, from the food to the stocked river with trout, ensured a fun-filled day. A big thank you for this: it made catching fish much easier and more fun for the young anglers! Events like the fishing derby you organized are not just fun; they make a community strong. You've provided a memory that will last a lifetime for my children and, I'm sure, for many other families. Your dedication to the community and the fun event you provided have made a significant impact. Thank you again for this.
Honoring a Remarkable Partner: Suburban Subaru's Commitment to Vernon's Toys for Tikes - Diane C
Choosing the recipient of this year's Citizen's Award for the Vernon Fire Department was a no-brainer. For over 25 years, Suburban Subaru has been more than just a car dealership – they've been a pillar of our community, especially regarding our annual Toys for Tikes program. You might remember that giant toy basket that appears in Suburban Subaru's showroom every year? Well, that's not just decoration – it symbolizes incredible generosity. Year after year, Diane Carpenter, our fire department secretary, and Rick Manas, Suburban Subaru's service manager, team up to ensure the basket is ready to receive your donations right after Thanksgiving. But here's the thing: this award isn't about us at the fire department. It's about you, the fantastic people of Vernon. You're the ones who fill that basket to the brim with toys, bringing smiles to the faces of countless children in need on Christmas morning. It's about the incredible staff at Suburban Subaru who champion this cause and make it easy for you to give back. And let's not forget the Vernon Volunteer Fire Fighters! Not only do they keep our town safe, but they also go above and beyond to ensure these deserving kids have presents to open. This tradition of giving back makes Vernon such a unique place. Every year, Suburban Subaru steps up to the plate, and together, we make a real difference in the lives of local families. From the bottom of our hearts at the Vernon Fire Department, thank you to Suburban Subaru for your unwavering commitment to our community. We couldn't do it without you! And a huge thank you to all our generous customers who continue to support Toys for Tikes year after year. We look forward to seeing that giant toy basket overflowing again this holiday!
A Heartfelt Thank You for Keeping Kids Warm This Winter - Cornerstone Cares F
On behalf of the Cornerstone Cares Foundation and all the children and families we serve, we express our deepest gratitude for Suburban Subaru's recent partnership with Operation Warm. Your generous donation of winter coats has brought much-needed warmth and comfort to those facing hardship in our community. This winter has been particularly challenging for many families, and your compassion has made a tangible difference in their lives. The gift of a warm coat provides physical protection from the elements and a sense of security and dignity. It demonstrates that they are not alone and that there are people who care about their well-being. Your commitment to giving back reflects the true spirit of the community. We are incredibly grateful for your generosity and for positively impacting the lives of so many. Thank you once again for your kindness and support.
Big Bro: From Overlooked to Forever Loved - Emily E
Big Bro came to Monkey’s Pack back in January of 2022. He was an owner surrender with his brother Big Boy. Big Bro was FIV positive, and his brother was not. (FIV -Feline immunodeficiency virus) Assuming they were bonded they were placed together but they did not like being in a confined space and were separated. Due to his FIV status, Big Bro needed to have his own space and be an only cat. He moved to a new foster home in November. Big Bro got a new nickname, Biggie. He took a bit to trust his fosters and still had his moments when he let you know he was done with attention and when he demanded more. Months and months went by and people overlooked this large handsome playful guy. We could only assume it was because of his FIV status, the misconceptions, and peoples lack of understanding of it. Overlooked but not forgotten, thanks to Suburban Subaru and their Subaru Loves Pets initiative! We were able to feature Big Bro and many of our other animals in need on their website and social media channels. Knowing their person is out there, they just needed to be seen, and thanks to Suburban Subaru that happened! Big Bro’s person appeared! A woman who wanted only 1 cat and as a child always dreamed of having a big gray cat. She fell in love and adopted him on 10/19/24. 1 year, 9 months, and 5 days in the rescue, and now is his forever home!
A Special Thank You from Cub Scout Pack 221 to Suburban Subaru - Cub Scout Pack 221 C
On behalf of the Cub Scouts of Pack 221, we would like to express our sincere gratitude to Suburban Subaru for their continued support of our Pinewood Derby. For the past two years, your generous sponsorship has helped make this event a cherished tradition for our young scouts. The Pinewood Derby is more than just a race; it's a journey of creativity, teamwork, and friendly competition. It's an opportunity for our scouts to showcase their skills, build lasting memories, and learn valuable lessons in sportsmanship. We are deeply grateful that Suburban Subaru recognizes the importance of this experience and chooses to invest in the future of our youth. The kids were thrilled to see the Suburban Subaru car racing down the track this year, and their excitement was even more significant when it crossed the finish line in the top 3! It was a testament to the dedication and hard work everyone put into building and racing their cars. Thank you again, Suburban Subaru, for being such a loyal supporter. We are truly grateful for your generosity and commitment to our community. We look forward to many more years of partnership and creating lasting memories through the Pinewood Derby. Sincerely, Cub Scout Pack 221 Vernon, Connecticut
Love Promise CT Clean Up Story - Myla S
Dear Suburban Subaru, On behalf of the community, I would like to extend our heartfelt gratitude for hosting a CT Clean Up Day at Union Pond. Despite the challenging weather conditions, the Subaru team persevered and significantly impacted the cleanliness of our beloved pond and park. Your dedication to environmental stewardship is genuinely commendable. By providing trash bags and pickers, you made it easy for volunteers to participate and make a difference. The donuts and coffee were also a nice little treat in the drizzly rain! Your efforts have undoubtedly helped to keep our community and environment clean and healthy. Thank you once again for your generosity and commitment to environmental protection. We are fortunate to have such a supportive and caring business partner in our community.
Suburban Subaru Loves Learning - Greg A
I wanted to take a moment to thank you again for the awesome gift baskets! Myself and the other science teachers are extremely grateful that you thought of us for the adopt a classroom program. That money will go to good use for our classrooms and students. You guys really helped create such a positive start to the school year! Please let the whole Suburban Subaru family know how much we appreciate the generous gifts!
Manchester Lions Club – Bowling Tournament - Mike E
We are writing to express our sincere appreciation for Suburban Subaru’s support of the 25th Annual Fenix Bowling Tournament. Your contribution helped make the event a great success, and we are incredibly grateful for your involvement. This year's tournament had well over 100 bowlers participate in two different bowling sessions. We were proud to be able to raise over $7,000 for Fidelco! This amount will go towards providing guide dogs to the visually impaired and blind, at no cost to them. Over the past 25 years, this tournament has raised over $270,000 - an astounding amount that speaks to the hard work and generosity of folks like you. We appreciate the continued support of our bowling tournament by community businesses like Suburban Subaru, and we hope you'll be able to continue your support in future tournaments. We could not have such a wonderful event without the generous support of a caring community, so on behalf of the entire Manchester and Vernon Lions Clubs, thank you!
Subaru Loves to Care with The Leukemia & Lymphoma Society - Brooke H
In a heartwarming partnership, Suburban Subaru and The Leukemia & Lymphoma Society® (LLS) have combined forces to make a tangible difference in the lives of those undergoing cancer treatment. Suburban Subaru has proven to be a beacon of generosity and care, demonstrating a genuine commitment to our shared mission of creating a world free from blood cancer. Together, with the support of Smilow Cancer Hospital at Saint Francis-Hartford, Suburban Subaru has generously contributed 80 comforting blankets to the patients who are undergoing treatments, often spending long hours in the infusion center. These blankets serve as a symbol of warmth and solidarity, enveloping patients with a sense of comfort during their journey towards recovery. Recognizing the significance of easing the journey for patients, Suburban Subaru has generously offered 10 patient care kits. These kits encompass essential items that enhance the comfort and well-being of patients during their hospital stays. These thoughtfully curated care kits provide not only practical support but also convey a message of care and understanding. Moreover, the outpouring of love and encouragement from Subaru customers has been truly heartening. Their heartfelt messages of hope and inspiration, collected by Suburban Subaru, have been a source of comfort and strength for the patients at Smilow Cancer Hospital at Saint Francis-Hartford. These messages remind patients that they are supported by a caring community, and that they are not alone in their battle. LLS extends its deepest gratitude to the entire Suburban Subaru family for embodying the spirit of compassion and for standing by us in our commitment to eradicate blood cancer. Your dedication serves as a powerful example of what can be achieved when a community rallies together to make a difference. The impact of your support reaches far beyond the material contributions; it is a testament to the strength of human connection and the capacity for kindness. On behalf of the patients, their families, and the entire LLS community, we extend our heartfelt appreciation to Suburban Subaru. Your partnership demonstrates that together, we can illuminate the path towards healing, hope, and a future free from blood cancer.
Suburban Subaru's Promise to the Town of Vernon, Connecticut - Alan A
For over 35 years, Suburban Subaru has been committed to offering community support and providing valued services to our heroes at the Vernon Volunteer Fire Fighter Association. Vernon Fire is a team of 150+ members available 24 hours a day/seven days a week and handles over 1,000 fire and 4,000 emergency medical calls annually. These volunteers put their lives on the line for our safety and do so out of a passion for service. Emergencies are not "scheduled," making training essential to everyone's success. First responders understand the dangers of working with gas and diesel cars at accident scenes, but what about electric vehicles? As a Subaru Retailer, we felt obligated to share the safety and technology found in our EV and Hybrid vehicles with our community. The safety protocols for traditional vehicles firefighters do not work on an EV. The importance of learning how to disconnect the power and de-energize EVs makes it safer for the first responders. Firefighters may have to use tools to cut someone out of the vehicle. Serious injury can occur if this situation arises and they improperly disassemble the car without turning off the power. We dedicated an evening at the retailer after hours to provide hands-on training so the firefighters can safely and expertly respond to an EV or Hybrid accident. The event had a later start than expected due to an emergency call. Led by our Service Manager, Rick Manas, and Shop Foreman, Frank Pelletier, who covered essential topics such as safely disconnecting the battery in an emergency and identifying other potential hazards. We also provided them with wire location diagrams, reviewed EV battery locations and jack points for quick emergency response. Assistant Fire Chief Alan Arel said: "Rick arranged to have several vehicles and several mechanics available to review each vehicle's features and EV-specific details. This was even more special as the mechanics and employees stayed after the shop was closed to participate in this event. This is valuable information for us as first responders, allowing our firefighters and EMTs to operate safely in and around EV vehicles." Frank commented, "The first responders were eager to ask and have their questions answered as I moved from car to car." Chief Arel also wrote a thank you letter to our team, demonstrating their appreciation and gratitude for our treasured partnership. It may seem like a small gesture, but letters like this make our love promise to the community unique! Good Morning, I just wanted to thank Suburban Subaru and Rick Manas for hosting this training / informational event for the Town of Vernon Fire Department. The Electric / Hybrid vehicle training hosted by Suburban Subaru and coordinated through Rick Manas was outstanding. Rick was fantastic at coordinating this event through. The refreshments and beverages were a lovely touch and unexpected. Rick arranged to have several vehicles and several mechanics available to review each car's features and EV-specific details. This was even more special as the mechanics and employees stayed after the shop was closed to participate in this event. This is valuable information for us as first responders, allowing our firefighters and EMTs to operate safer in and around EV vehicles. As a community partner, Suburban Subaru is outstanding in offering this specific training and information to the Town of Vernon Fire Department. Thank you again for the excellent training opportunity, and we look forward to working with your staff in the future as the motor vehicle and EV technologies evolve. Have a great day, Alan Arel Assistant Fire Chief The Town of Vernon Fire Department provides fire, medical, and emergency services in Vernon, Connecticut, and its surrounding towns. They are one of the largest all-volunteer departments in Connecticut, with members ranging in age from 14 to 70! They have a fleet of six engines, two tower ladders, two heavy rescues, three ambulances, and multiple specialty trucks out of six stations. Suburban Subaru is proud to partner with this outstanding group and will continue to provide training and information to help keep our community safe.
